Celebrating Our 3X Finalist at The Fragrance Foundation UK Awards 2025!

Was this the best week of 2025 so far? 

Honestly, it all caught me completely off guard. I was casually picking up my kids from school earlier last week when my phone buzzed with an email notification.

Imagine my surprise (and joy!) when I read that Phoenix Flame is a Finalist in the Limited Distribution category for The Fragrance Foundation UK Awards 2025, known as “The Oscars of the Fragrance Industry”. Yes, I might've done a little dance and let out a scream, much to the amusement of my kids.

The Limited Distribution category celebrates niche fragrances that are produced in limited quantities or available through select channels. To have Phoenix Flame recognised in this prestigious category is beyond exciting.

But wait, it gets better! On Saturday, another email arrived, this time congratulating me for my Olfactive Art as a Finalist in the Innovation category. This is an innovation I am very passionate about as it pushes the idea of scent as art even further, adding a visual element to the invisible aromas and expressing memories and emotions both olfactively and visually.

Just as I thought the week couldn't possibly get any more thrilling, Saturday ended with yet another wonderful announcement: Phoenix Flame had been named a Finalist in the Best New Fragrance category, a category open to all fragrances, from small independent brands to big fragrance houses! Seeing my perfume alongside some seriously big names of the industry was surreal. To say I'm honoured is an understatement! More than anything though, I feel immense gratitude for everyone who has supported us on this fragrant journey.

With Phoenix Flame being now 2X Finalist and our Olfactive Art getting its recognition, I’m feeling absolutely over the moon. This follows Lunar Dust's Honourable Mention in the Art and Olfaction Awards 2023 and Forbidden Bloom’s 2X Finalist nod at The Fragrance Foundation UK Awards 2024. This puts a bit of pressure on the next fragrance, but let’s not worry about that just yet. For now, let’s cross our fingers for the award ceremony on May 8^th 2025 and Congratulations to all the finalists!

Mabelle x

Phoenix Flame
Extrait de Parfum
Available in 50ml and 7.5ml
Read the Story of Phoenix Flame
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Olfactive Art
This Art is Fragrant
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